The state of the candidate report from job site Monster is out and it says a lot about the future of video in the recruiting process. Here’s the highlights.
Seventy-two percent anticipate video in the future job search, but expected uses vary:
Video call with recruiters/potential employers in the interview process: 36%
Video resume: 33%
Video job description: 27%
Video application submission: 25%
Video featuring a recruiter describing a job ad: 22%
Younger Americans (83% 18-34-year-olds) are more likely to see a role for video in the job search process than older Americans (64% 35-65-year-olds)
Eighty percent of Americans agree a video of a recruiter talking about a role as part of a job ad would help them better understand a job opportunity
Thirty-two percent of Americans do not believe that a traditional resume adequately conveys their value to employers—and this is substantially higher among older Americans (48% 55-65-year-olds)
It is clear that employers are looking to create more recruitment video content. At a small employer branding mixer is New York City in December hosted by Indeed, the 3 person panel of employer brand execs all said that video was on their radar for 2019.
At JobStories we couldn’t agree more. If you are looking for a cost effective way to get started with recruitment video just contact us here for a quick demo.